The Official Blog by Inderdeep Gill

Coca-Cola Happiness Truck Advertisement.

Whilst browsing Twitter I stumbled across the #smalljoys hash tag, amazingly this was promoted by Coca-Cola linking to their buzz marketing idea (see above).

This idea is genius, 100% real people, real reactions, real joy.

Yes it cost a bit and there wasn’t any profitable gain, but the PR coverage, the word of mouth and the happiness this will create is priceless.

Posted on February 25th, 2011
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  3. jeremydwill reblogged this from inderdeepgill and added:
    Have you seen the...in South America?
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